KAVASS
KAVASS is a craft beer brand inspired by the story of an expert witch from the Huachana coast, known for her mastery in creating magical brews that delight even the most demanding palates.
The concept draws from witchcraft, ancient rituals, and the world of magical potions, creating a distinctive narrative around the craft of brewing. In her devotion to Ninkasi, the ancient goddess of beer, Kavass names her black cat after the deity, making her part of the brand’s story.
We translated this world of magic, beer, and Huachana identity into a brand with a mysterious, bold, and memorable personality.
THE WORK
We developed KAVASS from the ground up, from naming and visual identity to packaging and brand applications.
The identity translates the world of witchcraft and magical brews into a distinctive visual language, giving the beer a strong and recognizable character.
Every element was designed to build a brand that feels artisanal, mysterious, and full of personality.
THE DETAILS
The name KAVASS brings the central character of the story to life: the expert witch behind the magical brews.
The visual identity builds on this narrative through symbolism, typography, graphic elements, and packaging, creating a world inspired by magic and ancient brewing rituals.
The black cat, Ninkasi, becomes another distinctive element of the brand’s story and mythology.
THE RESULT
KAVASS became a craft beer brand with a story, character, and world of its own.
The combination of witchcraft, beer, and Huachana roots creates an identity that feels distinctive and memorable within the craft beer category.
A magical brew, crafted to be remembered.
